Our Vision
A world where the information environment is transparent and every reader can see what they’re reading in seconds.
A world where the information environment is transparent. Where every news consumer can see what they’re reading in seconds — where it came from, who’s attributed, how it’s framed. Where publishers are recognized for transparency and context — not engagement and outrage.
MAP is the foundation layer for that world.
This page describes where MAP is headed, not what exists today. Today MAP is run by one person, its founder. Its records are automated, point-in-time snapshots of a single URL, written when MAP observes the page — not continuous monitoring of publishers. The hashes on the ledger cannot yet be recomputed by readers from published data. No publisher has been certified yet.
Continuous context records (a goal, not today)
The goal: every major publisher’s information environment documented continuously across seven observable dimensions. Today MAP writes point-in-time snapshots when it observes a URL, usually within minutes of seeing the page; coverage is limited to URLs MAP has observed, and a URL is compared with its earlier records only when it has been observed more than once.
Open verification ledger (a goal, not today)
The goal: a public, hash-chained record of every MAP record, readable and auditable by anyone, with corrections added as linked records rather than silent replacements. Not true today: MAP operates the ledger and publishes hashes for reference, but does not publish the data needed to recompute them and offers no lookup by hash, so readers cannot yet verify continuity from published data. Corrections are added as new entries that are not yet linked to the entry they correct.
MAP Context™ intelligence
Planned, not yet available: five modules intended to put every story in context — context analysis, media context reports, narrative analysis, source context reports, and transparency explanations.
Developer ecosystem
MAP offers public endpoints and feeds and a keyed REST API today. The goal is for any publisher, newsroom, or platform to integrate MAP signals, so that documenting the information environment becomes infrastructure, not an afterthought.
Global coverage
Verification and intelligence for publishers across markets — starting with English-language media, expanding globally.
2025 — Foundation
Launch MAP Verified™ context records, an API, and the verification ledger (launched).
2026 — Intelligence
Targets, not commitments: launch MAP Context™ intelligence modules, expand context-record coverage toward the top 5,000 global outlets, and deepen difference tracking for URLs MAP observes more than once.
2027 — Scale
Targets, not commitments: enterprise licensing, distribution partnerships, MAP data on major publishing platforms.