Editorial Team
How MAP’s editorial decisions are made — independently, transparently, and on the record.
Independence
MAP’s verification decisions are made independently of advertisers, investors, and the publishers being assessed. Commercial relationships never alter what MAP documents about a publisher.
Evidence-based
Every verification decision is based on observable, documented evidence. We cite sources. We show our methodology. We explain our reasoning.
Revisability
A context record reflects the evidence observable at the time it was written. If a publisher’s behavior changes — better or worse — MAP records that change on the ledger. Context records are permanent, but new evidence updates the picture.
Transparency
We publish our methodology and our data sources. Readers can understand exactly how MAP builds its context records.
Speed with accuracy
News moves fast. MAP’s context records update continuously. We don’t wait for annual reviews — the ledger reflects the current state of publisher behavior.
No ideological filter
MAP documents the observable information environment — not ideology. A conservative outlet and a progressive outlet are documented using the same seven dimensions.
MAP’s editorial team reviews publisher claims, spot-checks verification evidence, and maintains the integrity of the MAP Verified™ standard. Our analysts document across seven observable dimensions: Origin, Attribution, Specificity, Timing, Framing, Context Change, and Information Relationships.
All MAP Verified™ records are written to an immutable ledger. Editorial decisions can be appealed — see our Corrections Policy.