Our Vision
A world where the information environment is transparent and every reader can see what they’re reading in seconds.
A world where the information environment is transparent. Where every news consumer can see what they’re reading in seconds — where it came from, who’s attributed, how it’s framed. Where publishers are recognized for transparency and context — not engagement and outrage.
MAP is the foundation layer for that world.
Real-time context records
Every major publisher’s information environment documented continuously across seven observable dimensions. Records update as editorial behavior changes, not once a year.
Open verification ledger
A public, hash-chained record of every MAP verification — readable by anyone, auditable by anyone, immutable once written.
MAP Context™ intelligence
Five modules that put every story in context: context analysis, media context reports, narrative analysis, source context reports, and transparency explanations.
MAP Intelligence Quotient
An industry-standard index for media quality, updated daily and published as open data via API and GitHub.
Developer ecosystem
Any publisher, newsroom, or platform can integrate MAP signals via REST API. Verification becomes infrastructure, not an afterthought.
Global coverage
Verification and intelligence for publishers across markets — starting with English-language media, expanding globally.
2025 — Foundation
Launch MAP Verified™ context records, open API, and the live verification ledger. Build the MIQ index.
2026 — Intelligence
Launch MAP Context™ intelligence modules. Expand context-record coverage to top 5,000 global outlets, with deeper historical-diff tracking for every URL.
2027 — Scale
Enterprise licensing. Distribution partnerships. MAP data on major publishing platforms.