Context Analysis
What a MAP record shows about the context around one URL — and what it does not.
Context Analysis is not a separate product today. The part of it that exists is a handful of frames inside the single-URL MAP record: where the page says it came from, how it differs between repeat observations, and where it links.
Records are generated automatically, with no per-record human review. They are point-in-time snapshots. MAP does not verify, score or rate content.
Where the page says it came from
Publisher, author and publish date, drawn from the page's metadata and structured data where available. MAP reports what is documented on the page, not whether the source is reputable.
Available · automated extraction from one URLDifferences between repeat observations
A record states how many observations of the URL MAP holds and lists any differences between them (headline, author, publish date, referenced domains, presentation pattern). A difference shows that two MAP observations differed; it does not establish that the publisher edited the page or which version is correct. A URL MAP has seen only once has nothing to compare.
Available · only for URLs observed more than onceOutbound references
Links from the page to other domains, shown as clickable material to demonstrate how the topic connects elsewhere. MAP does not vouch for what is on the other end.
Available · automated extraction from one URLHistorical background and prior coverage
Researching the events behind a story, checking its claims against the documented record, and comparing it with an outlet's other coverage are not part of MAP records. MAP does not fact-check or compare coverage.
Not available yetJournalists
See what a page's metadata and outbound links show before you cite it. A record is a description of the page, not a check of its accuracy.
Researchers
Cite a point-in-time record of what MAP extracted from a URL on the day it was observed.
Educators
Use a record as an example of what can, and cannot, be observed about a web page.
Developers
Request a record for a single URL through the keyed API (POST /v1/verify).
Part of MAP Context™
Context Analysis is one of five MAP Context™ module pages. Only the single-URL context record (seven observable frames) exists today. Try it with Check a URL → or read the Methodology →.
Learn about MAP Context™ →