About MAP

Mission

MAP exists to make media accountability visible, accessible, and actionable — for everyone who reads, publishes, or relies on journalism.

The credibility of journalism depends on a set of practices that most audiences cannot see: who produced an article and under what conditions, what sources were used and how thoroughly, whether AI generated any part of the content, and whether the publishing organization is who it says it is. These facts are foundational to informed reading — and they are almost always hidden.

MAP was built to surface them. Not to determine what is true — fact-checking is not what we do. Our purpose is to make the structure of media production visible through a consistent, methodology-grounded framework, and to provide the context that enables better judgment by readers, journalists, platforms, and the institutions that depend on reliable information.

We believe that accountability in media cannot be limited to elite practitioners. The tools that reveal how journalism is made, who stands behind it, and how it connects to a broader information landscape should be available to any reader — not just those with professional training in media criticism. MAP is a public accountability infrastructure, designed to serve that broader audience without compromising on rigor.