Narrative Analysis
Map the sustained patterns of framing and emphasis that shape how stories are understood.
Stories are not isolated events. They’re part of narratives — sustained patterns of framing, emphasis, and interpretation that shape how audiences understand the world. Narrative Analysis maps those patterns.
How a story is framed
Narrative Analysis identifies the primary frame of a story — is it framed as a crisis, a conflict, a solution, a victim story? Framing shapes reader response as powerfully as the facts themselves.
Automated classification
Repeated narrative elements
Which narratives persist across time and outlets? Narrative Analysis identifies narrative clusters — related stories that reinforce a consistent frame.
Cross-outlet, longitudinal
Where narratives split
Narrative Analysis flags where coverage of the same event diverges significantly across outlets — not in facts, but in interpretation and emphasis.
Comparative
Investigators
Track how a story’s framing evolves as new facts emerge.
PR & Communications
Monitor narrative patterns around your organization or industry.
Academics
Study media framing at scale across large story datasets.
Policy makers
Understand how policy issues are being framed across the media landscape.