Cannes Lions: The Pitches, Panels, Parties and Prognostication That Resonated Most During a Scorching Week on the Croisette

MAP Verified Summary — reported by Variety

The biggest winners this past week at Cannes Lions were undoubtedly … the ice cream vendors. During a scorching week in the south of France, an estimated 13,000-plus Cannes Lions attendees hustled up and down the Croisette in Cannes for meetings, panels and pitches. The glacier carts and kiosks that dish out ice cream, soft […]

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