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Business

Forrester Expects Marketers to Scale Back a Third of Their AI Projects Next Year. Decide Which Third Before Finance Does

By Robert Gillespie Inc.
Forrester Expects Marketers to Scale Back a Third of Their AI Projects Next Year. Decide Which Third Before Finance Does

Feed excerpt — reported by Inc.

As usage-based pricing replaces flat software seats, finance teams are coming for enterprise AI budgets. Here is how marketing leaders can audit their stack before the CFO makes the call for them.

MAP records observable characteristics of the original article (publisher, author, date, references, framing cues). MAP does not verify the article’s claims or score it. Read the full original story at Inc. →

Original Source

This article was syndicated from Inc.. All rights remain with the original publisher.

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