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Entertainment

ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump

ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump

Feed excerpt — reported by Variety

U.K. broadcaster ITV’s CEO Carolyn McCall said the broadcaster’s sale of its Media & Entertainment business to Sky is “progressing as planned,” even as weaker advertiser demand forced the U.K. company to cut £25 million ($33.4 million) from its fourth-quarter content spend. The deal, which covers ITV’s channels and its ITVX streamer, would leave the […]

MAP records observable characteristics of the original article (publisher, author, date, references, framing cues). MAP does not verify the article’s claims or score it. Read the full original story at Variety →

Original Source

This article was syndicated from Variety. All rights remain with the original publisher.