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Skims’ $148 advent calendar flop wasn’t a stunt, marketers say—but store credit may not win back Kim Kardashian’s angry customers

Skims’ $148 advent calendar flop wasn’t a stunt, marketers say—but store credit may not win back Kim Kardashian’s angry customers

Feed excerpt — reported by Fortune

A theory holds that the hair-tie-filled calendar and its keep-it-for-credit refund offer were a calculated play for repeat spending. Consumer researchers and new social data point to a trust problem instead.

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