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42,910 Ledger Records as of 19:30 UTC90 added in the last hour1,612 in the last 24 hours

What is counted?

Counted at 19:30:14 UTC. These figures count ledger entries that have a record hash, the same entries as the total. The newest of them was added at 19:22:54 UTC on 2026-10-20. Entries are added in batches when MAP checks its feeds, so the figures vary through the day.

Business

Brands Pulled Back From the Metaverse. E.l.f. Cosmetics Found a Generation Still Living There

By Chloe Rosenberg Inc. October 19, 2026

Feed excerpt — reported by Inc.

The beauty brand recently announced a collaboration with a social virtual world. The move comes after other companies shifted away from such platforms.

MAP records observable characteristics of the original article (publisher, author, date, references, framing cues). MAP does not verify the article’s claims or score it. Read the full original story at Inc. →

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