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DoorDash Just Paid $17 Billion for Instacart and Isn’t Changing the Name. That’s the Smart Part

DoorDash Just Paid $17 Billion for Instacart and Isn’t Changing the Name. That’s the Smart Part

Feed excerpt — reported by Inc.

DoorDash is keeping the Instacart name on purpose, and that single decision is the acquisition lesson most buyers get backwards.

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