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Entertainment

Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Going to Pay Creators

By Todd Spangler Variety
Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Going to Pay Creators

Feed excerpt — reported by Variety

Meta's Instagram is trying to make itself a place for longer-form entertainment content from digital creators — including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV. But for now, Instagram is still not planning a revenue-sharing program akin to YouTube's that would compensate creators for sharing their work on the platform.

MAP records observable characteristics of the original article (publisher, author, date, references, framing cues). MAP does not verify the article’s claims or score it. Read the full original story at Variety →

Original Source

This article was syndicated from Variety. All rights remain with the original publisher.

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