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The ex-CEO of the agency behind ‘Jerry Maguire’ says NIL is still the Wild West—and parents are part of the problem

The ex-CEO of the agency behind ‘Jerry Maguire’ says NIL is still the Wild West—and parents are part of the problem

Feed excerpt — reported by Fortune

College athletes became paid players and brand spokespeople almost overnight. Meltzer argues they still lack a framework and trustworthy advocates, even as Congress and the Big Ten move to impose order.

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