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LIV Golf Just Collapsed. It Spent $5 Billion Renting an Audience Instead of Building One

LIV Golf Just Collapsed. It Spent $5 Billion Renting an Audience Instead of Building One

Feed excerpt — reported by Inc.

LIV Golf proves that all the money and star power in the world can buy attention, but it can’t manufacture the one thing that keeps a business alive: people who genuinely care

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